Based in Jakarta, Indonesia
Designing end-to-end digital experiences, from discovery and user research to wireframes, prototypes, and final product delivery. Focused on creating intuitive solutions that balance user needs, business goals, and technical constraints.
Leveraging qualitative and quantitative insights through user interviews, usability testing, surveys, analytics, and experimentation to identify opportunities and drive product decisions.
Building and maintaining scalable design systems, including design principles, component libraries, documentation, and governance to ensure consistency across products and teams.
Creating cohesive brand experiences through logo design, visual identity systems, key visuals, marketing materials, and social media content that strengthen brand recognition and engagement across digital channels.
Developing high-performance websites and landing pages using modern no-code tools such as Webflow, enabling faster iteration, seamless user experiences, and efficient business operations.
.png)
