‍

PROBLEM

The existing website had 4 core issues blocking user engagement:

• No company introduction → weak brand awareness
• Product info hard to find → lost conversions
• Non-responsive design → broken mobile experience
• Off-brand visuals → inconsistent identity

‍

Due to the full site migration, the previous version of daihatsu.co.id is no longer accessible. The images below represent key pain points documented during the discovery phase.

‍‍

CONTRIBUTION

‍Led end-to-end UI/UX redesign across 2 phases, from research and information architecture to hi-fidelity design. Facilitated cross-functional brainstorming with marketing, product, engineering, and brand teams.

‍

PROCESS

Ran user interviews with car owners & prospective buyers, analyzed Google Analytics drop-off points, and conducted competitor benchmarking, all to ground design decisions in real behavior, not assumptions.

‍

Phase 1: Homepage, About, Product pages (UI overhaul, no new features) Phase 2: After-sales, Services, Info pages (new features + architecture improvements)

SOLUTION HIGHLIGHTS

• Restructured navigation & IA so product info is 2 clicks away
• Built a dedicated company section (history, mission, values, careers)
• Implemented fully responsive design — one codebase, all devices
• Aligned all visuals to Daihatsu's brand guidelines

‍

IMPACT

‍

TAKEAWAY

Large-scale redesigns need strong cross-team alignment. I learned to lead brainstorms proactively, translate stakeholder needs into design decisions, and validate solutions through user research before committing to hi-fi.

‍

‍